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Online BBA Degree with Specialization in Digital Marketing
Online BBA in Digital Marketing
Application closes on
16th Aug 2026
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+911141186544
Learn more about the course
Get details on syllabus, projects, tools, and more
Earn Online BBA Degree from SRM University, Sikkim
Application closes 16th Aug 2026
Program Outcomes
Develop Modern Marketing Skills
Gain practical marketing and business growth skills with a BBA in Digital Marketing
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Learn how businesses use digital channels to attract, engage, and retain customers.
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Build practical skills in digital marketing, e-commerce, branding, and customer analytics.
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Understand consumer behavior and how data supports effective marketing decisions.
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Develop job-ready capabilities for careers in marketing, digital business, sales, and brand management.
Accreditations & Recognitions for SRM University, Sikkim
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NAAC A+ Grade
National Assessment and Accreditation Council
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AICTE Approved
All India Council for Technical Education (AICTE)
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ISO certified
ISO 9001:2015
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UGC Recognized
University Grants Commission (UGC)
Program Highlights
Why Choose BBA in Digital Marketing?
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Learn from Top Faculty
Gain valuable insights from highly qualified SRM University, Sikkim faculty with expertise in digital marketing, branding, business strategy, and emerging technologies.
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Personalized Expert Mentorship
Get one-on-one guidance from industry experts and academic mentors to support your academic and career growth.
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Case-study-Based Learning
Solve real-world marketing and business case studies to develop practical skills in branding, social media, customer engagement, campaign planning, and problem-solving.
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Flexible Online Learning
Study at your own pace with an AI-driven personalized learning platform, flexible scheduling, and 15–20 hours of structured learning per week.
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Industry-Relevant Curriculum
Learn through an industry-aligned curriculum covering branding, consumer behaviour, marketing analytics, and emerging technologies to build job-ready skills.
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Alumni Network
Join a vibrant, dynamic community of over 200,000+ successful alumni making an impact across industries.
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Recognized Credentials
Earn a degree from an NAAC A+ accredited, UGC-entitled, and AICTE-approved university, meeting the highest standards for quality higher education.
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Skill-Building Courses
Access 10,000+ online courses on Coursera, taught by industry experts worldwide.
Skills You Will Gain
Digital Marketing Strategy
Consumer Behaviour Analytics
E-Commerce Management
Brand Management
Integrated Marketing Communication
Customer Acquisition
Content Marketing Fundamentals
Social Media Marketing Concepts
Marketing Analytics
Market Research
Business Communication
Strategic Thinking
Project Management
Leadership & Team Management
Digital Business Models
Digital Marketing Strategy
Consumer Behaviour Analytics
E-Commerce Management
Brand Management
Integrated Marketing Communication
Customer Acquisition
Content Marketing Fundamentals
Social Media Marketing Concepts
Marketing Analytics
Market Research
Business Communication
Strategic Thinking
Project Management
Leadership & Team Management
Digital Business Models
view more
- Overview
- Curriculum
- Fees
- FAQ
This is ideal for
Students looking to build careers in digital marketing and business management.
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Recent School Graduates
Students seeking a flexible online degree that combines business fundamentals with industry-relevant skills.
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Career Aspirants
Students aspiring to build future-ready careers in Digital Marketing with a strong foundation in business management.
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Early Career Professionals
Graduates interested in careers involving digital campaigns, content strategy, and customer engagement.
Industry-Aligned BBA Curriculum
SRM University, Sikkim's online BBA in Digital Marketing combines management education, marketing strategy, consumer behavior, and digital business concepts. The 6-semester curriculum helps learners develop managerial, communication, and marketing skills required in modern organizations.
Semester 1
Professional Communication
Develop workplace communication and presentation skills.
Principles of Management
Understand core management concepts and organizational functions.
Financial Accounting
Learn accounting principles and financial reporting fundamentals.
Basics of Production and Operations Management
Understand operational processes and resource management.
Managerial Economics
Apply economic principles to business decision-making.
Environmental Science
Develop awareness of sustainability and environmental responsibility.
Semester 2
Management and Cost Accounting
Understand cost analysis and managerial accounting practices.
Organizational Culture and Behaviour
Study workplace behavior and organizational dynamics.
Management Information Systems
Learn how technology supports business processes and decision-making.
Business Environment
Understand economic, social, and regulatory business factors.
Statistics in Business
Apply statistical techniques for business analysis.
Semester 3
Operations Research in Business
Learn analytical methods for solving business problems.
Financial Management
Understand investment, financing, and financial planning decisions.
Human Resource Management
Explore talent acquisition, development, and workforce management.
Marketing Management
Learn customer acquisition and marketing strategies.
Legal Aspects of Business
Understand legal frameworks affecting businesses.
Semester 4
Strategic Management
Develop long-term business planning and competitive strategy skills.
Basics of Consumer Behavior
Study customer decision-making and purchasing patterns.
Advertising and Sales Promotion
Learn integrated marketing communication techniques.
Leadership and Team Management
Build leadership and people management capabilities.
Entrepreneurship Development
Understand venture creation and business innovation.
Semester 5
Introduction to Research Methods
Learn business research and analytical frameworks.
Project Management
Develop project planning and execution skills.
Total Quality Management
Understand quality improvement methodologies.
Consumer Behaviour Analytics (Specialization)
Learn how businesses analyze customer preferences, behavior patterns, and purchasing decisions.
Digital Business Models (Specialization)
Understand how digital-first organizations create value and drive growth through online platforms.
Semester 6
Ethics and Corporate Governance in Business
Learn responsible business practices and governance principles.
Small Business Management
Understand business growth and operational management.
Digital Marketing & E-Commerce (Specialization)
Learn digital marketing strategies, online customer acquisition, and e-commerce fundamentals.
Integrated Marketing Communication (Specialization)
Develop skills in coordinating advertising, digital channels, branding, and customer engagement.
Project
Complete an industry-oriented capstone project applying digital marketing and business concepts.
Note: The curriculum listed above are indicative and subject to updates as technology evolves.
Course Fees
Scholarship Benefits
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Receive a 20% scholarship for Defence Personnel with a valid service ID or certificate.
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Benefit from a 20% scholarship as an SRM Group alumnus with eligible academic records.
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Earn a 30% scholarship if you are from Sikkim or the Northeast Region.
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Access scholarship benefits through a simple document-based eligibility process.
Application process
Go through our admissions process. The number of seats is limited. Apply early to secure your seats.
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Program Advance Fee Payment
Pay the advance program fee to confirm your intent to enroll and begin the admission process.
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Document Submission & Application Fee Payment
Complete your application by uploading the required documents and paying the application fee.
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Verification & Semester Fee Payment
Your documents and application will be reviewed for verification. Upon approval, proceed with semester fee payment.
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Provisional Admission Letter & LMS Activation
Once verification and payment are completed, you will receive your provisional admission letter and LMS credentials via email.
Frequently asked questions
Program Details
What is the eligibility for BBA in Digital Marketing?
Candidates must have completed 10+2 or an equivalent qualification from a recognized board. Students from any stream can apply.
What will I learn in a BBA in Digital Marketing?
You will learn management fundamentals along with digital marketing, consumer behaviour analytics, digital business models, e-commerce, branding, integrated marketing communication, and business strategy.
What jobs can I get after a BBA in Digital Marketing?
Graduates can pursue roles such as Digital Marketing Executive, Social Media Executive, Content Marketing Executive, SEO Executive, E-Commerce Executive, Brand Executive, Marketing Coordinator, and Management Trainee.
What is the fee for BBA in Digital Marketing at SRM University, Sikkim?
1. Full Program Fee: ₹1,17,000
2. Fee Per Semester: ₹19,500
What skills are required for Digital Marketing jobs?
Digital marketing roles typically require communication skills, creativity, analytical thinking, customer understanding, content planning, marketing strategy, and familiarity with digital platforms and campaign performance metrics.
Is Digital Marketing a good career in the age of AI?
Yes. AI is changing how marketers work, but businesses still need professionals who can understand customer needs, develop marketing strategies, create compelling campaigns, build brands, and make business decisions. AI acts as a productivity tool, while human creativity and strategic thinking remain essential.
What is the difference between Digital Marketing and Traditional Marketing?
Traditional marketing focuses on channels such as print, television, radio, and outdoor advertising. Digital marketing uses online channels such as websites, search engines, social media, email, and e-commerce platforms. Digital marketing also allows businesses to measure campaign performance and customer engagement more precisely.
Application closes
16th Aug 2026
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